[This communication includes important legal disclaimers about crypto assets at the end of the document]
- Technology consultancy Dekalabs, part of the Bit2Me ecosystem, has launched a new website and ebook showcasing how technology, including AI and blockchain, is transforming stadiums, clubs, and sports organizations.
- Bit2Me and Dekalabs have developed projects for leading clubs such as FC Barcelona, Valencia Basket, and Baxi Manresa, applying technology to optimize operations, create new revenue streams, and enhance fan engagement.
- Bit2Me has become the first Spanish-speaking fintech to receive authorization from the CNMV to operate as a Crypto Asset Service Provider (CASP) under the European Union’s MiCA Regulation, a milestone that highlights Bit2Me’s commitment to regulatory compliance across the EU.
Madrid, September 3rd, 2025 – Bit2Me, the first exchange registered with the Bank of Spain as a crypto-asset service provider, is taking another step forward in its technological innovation strategy by strengthening its innovation consultancy, Dekalabs. The goal is to bring digital solutions based on technologies such as Artificial Intelligence (AI) and blockchain to the sports industry, enhance fan experiences, and unlock new revenue opportunities for clubs and organizations.
As part of this launch, Bit2Me is introducing a new web portal, sports.deka.tech, along with an exclusive ebook on sports and technology. The ebook combines technical and educational insights with global data, practical case studies, and expert testimonials. It is available for free download here: https://sports.deka.tech/estudio-tecnologia-deporte
Today, digital transformation is a strategic challenge for the sports industry. According to global data:
- 58% of fans want real-time stats, replays, and digital content during matches.
- 82% actively use their mobile devices in stadiums for interaction, information, and entertainment.
- However, only 55% are satisfied with their current experience, highlighting a significant gap between expectations and reality.
- Increasing fan retention by just 5% can boost profits by up to 95%, as loyalty is up to 25 times more cost-effective than acquiring new fans.
In this context, Bit2Me and Dekalabs have already developed projects for leading clubs such as FC Barcelona, Valencia Basket, and Baxi Manresa, applying technology to optimize operations, create new revenue sources, and strengthen fan engagement.
“Technology is no longer just an add-on; it is the engine driving the present and future of sports. At Dekalabs, our mission is to turn every technological advance into real impact, both on and off the field,” says David O. Berdún, CIO at Bit2Me & Chairman of Dekalabs.
Real-World Applications of Decentralized Technology
Since becoming part of the Bit2Me group in 2022, Dekalabs has developed blockchain solutions for public institutions, utilities, banks, and now sports clubs. Its modular, scalable approach ensures that each project adapts to the organization’s needs and local regulatory frameworks.
The technological proposal is built on Bit2Me’s stack, which includes solutions such as Bit2Me Commerce, crypto payments with instant conversion, ideal for merchandising and ticketing; Bit2Me Custody, regulated custody with insurance coverage of up to $100M; and Bit2Me API, programmatic integration for banks and fintechs.
With more than 20 products in its ecosystem, Bit2Me and Dekalabs are leading the way in creating new approaches to managing sports infrastructures and economies. These can be built on traditional development models or on emerging frameworks such as tokenization and NFTs, depending on each club’s needs and positioning.
Dekalabs Sports Summit Madrid 2025
About Dekalabs
Dekalabs is a leading software development and innovation company specializing in the implementation of emerging technologies such as blockchain and artificial intelligence. With over 100 projects delivered worldwide, the company stands out for its ability to design cutting-edge solutions that drive digital transformation across various industries. dekalabs.com
About Bit2Me
Bit2Me is the leading digital asset company in Spain, officially registered with the CNMV as a Crypto-Asset Service Provider (CASP). With over 10 years of experience building crypto infrastructure, the company holds several certifications in cybersecurity and regulatory compliance, including: ISO 27001 for Information Security Management; ISO 22301 for Business Continuity Management; ISO 37001 for Anti-Bribery and Corporate Ethics; ISO 37301 for Compliance Management Systems; UNE 19601 for Criminal Compliance Management; and the CSA STAR Level 1 certification.
Bit2Me has been recognized as one of the most reliable exchanges and was awarded “Best Cryptocurrency Exchange” in Italy and Portugal by Rankia.
The company is also strongly committed to crypto education and adoption through Bit2Me Academy, the largest Spanish-language educational platform on cryptocurrencies, offering more than 450 free articles and certified courses.
Disclaimer
This crypto-asset advertising communication has not been reviewed or approved by any competent authority of any Member State of the European Union. Investment in crypto-assets is not regulated, may not be suitable for retail investors, and may involve the loss of the entire amount invested. It is important to read and understand the risks of this investment, which are explained in detail at https://bit2me.com/legal/advertising
Media Contact:
Bit2Me Communications Department
pr@bit2me.com
Website: https://bit2me.com/
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