• Bit2Me launches “If you want to be the best, operate like the best,” featuring Ilia Topuria as the brand ambassador for upcoming campaigns.

  • This is a historic moment right after Ilia Topuria became the UFC featherweight champion and as he prepares to defend his title.

  • Both Topuria and Bit2Me share values such as being pioneers in their respective fields, security, consistency, and simplicity.

The Spanish cryptocurrency exchange Bit2Me has just announced the launch of its new advertising campaign “If you want to be the best, operate like the best,” starring Ilia Topuria, the UFC featherweight world champion, after defeating Volkanovski on February 18 at UFC 298 in Anaheim.

The campaign will have several milestones over the coming months leading up to Ilia Topuria’s next fight to defend his world champion title, which will be announced throughout the year.

Bit2Me thus continues its commitment to both the national and international markets, reinforcing the values that have led it to its leadership position, which align with the values of its new ambassador: self-confidence, perseverance, and being pioneers in their respective fields.

According to Leif Ferreira, CEO and co-founder of Bit2Me, “Ilia Topuria is the personification of dedication and success, qualities that we also define at Bit2Me. His career is based on constant effort and the pursuit of being the best. Bit2Me shares this philosophy by providing a comprehensive and user-friendly platform for those who want to lead in the cryptocurrency market.”

In the words of Ilia Topuria, “I am proud to be part of this campaign with Bit2Me. In sports, security and preparation are key to success. In the octagon, strategy and confidence in the tools you use make all the difference. Bit2Me is the ideal choice for those who aspire to achieve their goals.”