Bit2Me, the Spanish platform that developed the B2M utility token and the first company recognized by the Bank of Spain as a virtual currency service provider, has launched this Wednesday a new #Bit2MeChallenge branding campaign to promote learning about cryptocurrencies and blockchain technology.

The campaign will consist of a series of brand publicity actions, including the pasting of 300 posters in Madrid, to present and publicize the Bit2me brand, the first exchange and academy in Spain. 

The ads will be in both English and Spanish and will be installed on the main streets of the capital, such as Gran Vía, Alcalá, Velázquez, Serrano, and Paseo de Recoletos, to name just a few.

The aim of the campaign is to launch an initiative where the crypto community itself shares its ideas to spread the knowledge of cryptocurrencies and blockchain technology in Spain.

As a result, Bit2Me will launch a contest until May 20 to seek creative and innovative ideas. The winner will be invited to the Gran Kedada Passenger, a special event that will bring together prominent members of the Bit2Me community and outstanding personalities from the cryptocurrency world.

The Gran Kedada Passenger will be held in collaboration with the Queen musical ‘We Will Rock You’, a musical event sponsored by Bit2Me since 2021.

“Cryptocurrencies are already a reality for millions of people who are eager to learn about them. For this reason, at Bit2Me, we are committed to offering training and continuous learning in this new technology that we believe is already a real revolution whose adoption will increase over time,” says José Luis Cáceres, CMO of Bit2Me.